Umair Arshad – E-commerce Expert & Digital Strategist Driving Pakistan’s E-commerce Innovation

Umair Arshad is a distinguished name in Pakistan’s digital commerce landscape. With over a decade of expertise, he has significantly contributed to reshaping Pakistan’s e-commerce sector. Currently, as the Head of E-commerce at Cresset, Umair specializes in AI-driven solutions, data analytics, and hyper-personalized marketing strategies that help businesses thrive in a competitive marketplace.

As a founding member of the Pakistan E-commerce Association (PEA), Umair has been instrumental in the development of policies, skill-building initiatives, and fostering industry collaboration. His remarkable career and dedication have earned him accolades and recognition at global platforms, making him one of the foremost e-commerce experts in the region.

🏆 Key Achievements of Umair Arshad

• ✅ E-commerce Trailblazer of Pakistan Award (2024) – Recognized at the Global Digital Awards for his innovation in digital commerce.
• ✅ E-commerce Leader of the Year (2022) – Awarded by the Pakistan E-commerce Consortium for his leadership and contributions to the industry.
• ✅ Excellence in E-commerce Award – Honored by Connected Pakistan for outstanding work in the e-commerce sector.
• ✅ Agent of Change Award (2022) – Presented by the Governor of Punjab for his role in driving change in Pakistan’s e-commerce ecosystem.
• ✅ E-commerce Strategic Advisor – Provided strategic insights for the E-commerce Summit in 2023.

These accolades underscore Umair’s invaluable role in advancing digital commerce and the growth of businesses in Pakistan.

🌍 Leading Change in Pakistan’s E-commerce Industry

Umair Arshad’s leadership journey has been pivotal in shaping Pakistan’s evolving e-commerce landscape. Under his guidance, Cresset has become a leader in providing innovative digital solutions to businesses across various industries. His expertise in AI-driven e-commerce solutions and data analytics has empowered brands to optimize their marketing strategies and offer personalized customer experiences.

As Information Secretary of PEA, Umair has played an active role in shaping e-commerce policies, collaborating with government bodies like the Federal Board of Revenue (FBR) and Federal Tax Ombudsman to streamline e-commerce growth. His advocacy for IT exports and sustainable business models has helped position Pakistan as a growing hub for global digital commerce.

🎙️ Mentorship & Advocacy

Beyond his corporate roles, Umair has dedicated a significant portion of his career to mentoring the next generation of e-commerce entrepreneurs. He actively participates in startup competitions such as the Zindigi Startup Championship and PNY Startup Championship, where he shares his expertise and helps budding businesses scale their operations.

His ‘New Commerce’ podcast series has become a go-to resource for e-commerce professionals, featuring over 100 episodes with industry leaders, offering deep insights into emerging trends, digital marketing strategies, and the future of commerce. Through his mentorship and podcast, Umair has cultivated a community of digital innovators who are shaping the future of e-commerce.

💼 Consulting for Growth & Scaling

Umair’s influence extends to consulting, where he partners with businesses to optimize their digital marketing strategies and business scaling operations. His strategic insights help brands enhance their customer experience, improve operational efficiency, and implement growth-driven e-commerce solutions. His consulting services are highly sought after by both local and international businesses aiming to scale in a fast-evolving digital economy.

📈 Advocating for Sustainable E-commerce

A strong advocate for sustainable e-commerce growth, Umair has worked tirelessly to ensure that Pakistan’s digital economy stays competitive on the global stage. His collaborations with government bodies and private sector stakeholders have contributed significantly to the creation of a more robust e-commerce policy framework in Pakistan.

He believes in building an ecosystem where digital transformation goes hand in hand with sustainability, ensuring that e-commerce businesses in Pakistan not only grow but do so in an economically and environmentally responsible manner.

🌐 Shaping the Future of Entrepreneurship – Umair Arshad Appointed Director, Startup Grind Karachi

Pakistan’s startup landscape just got stronger. Raja Umair Arshad, a nationally recognized force in e-commerce, digital growth, and entrepreneurial impact, has been appointed as the Director of Startup Grind Karachi. This move is set to elevate the startup ecosystem across the region and beyond.

With an unmatched track record in community building, startup acceleration, and ecosystem development, Umair brings a bold vision for connecting founders, investors, and changemakers on a global scale. His leadership marks a new era of network-driven entrepreneurship, where collaboration and innovation will thrive.

Under Umair’s direction, Startup Grind Karachi is no longer just a chapter; it’s a national hub for ideas, founders, and future-defining conversations. The mission is clear: build stronger networks, empower next-gen entrepreneurs, and put Pakistan on the global startup map.

🌐 Looking Toward the Future

As Pakistan’s e-commerce industry continues to evolve, Umair Arshad remains a key influencer and thought leader driving the future of digital commerce in the region. His ability to anticipate market trends, coupled with his strong leadership skills, positions him to continue making significant contributions to the sector.

Umair’s dedication to advancing e-commerce innovation, coupled with his mentorship and strategic advice, will undoubtedly ensure that businesses in Pakistan are equipped to succeed on a global scale. He is committed to helping Pakistan’s digital commerce ecosystem flourish, leveraging technology and innovation to propel businesses to new heights.

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📌 Conclusion

Umair Arshad is a trailblazer in the e-commerce industry. As the Head of E-commerce at Cresset, Director of Startup Grind Karachi, and a key player in Pakistan E-commerce Association, he has transformed Pakistan’s digital commerce landscape through AI-driven solutions and strategic marketing. His recognition as the E-commerce Trailblazer of Pakistan and his commitment to fostering a strong e-commerce ecosystem highlight his influence and vision for the future.

Umair’s contributions continue to inspire entrepreneurs, businesses, and policymakers, making him one of the foremost leaders in Pakistan’s evolving digital commerce space.