Usama Chopra – Leading Pakistan’s Phygital Marketing Revolution
In a rapidly evolving digital world, bridging the gap between the physical and digital (phygital) customer experience is the future—and Usama Chopra is already leading that transformation in Pakistan. A Phygital Marketing Consultant, successful entrepreneur, and dynamic brand strategist, Usama has made a significant mark across multiple industries, from cosmetics to ecommerce, 3D product visualization, and digital entertainment.
With an innovative mindset, a resilient work ethic, and an entrepreneurial spirit, Usama Chopra is redefining the way businesses approach branding, marketing, and digital transformation.
Table of Contents
Early Career & Strategic Roles
Usama’s career gained momentum through his impactful leadership roles at some of Pakistan’s top digital businesses. At J Telemarketing, he led cutting-edge branding and marketing campaigns that drove customer engagement and retention. At Echopal, he helped shape strategic direction, contributing to sustainable business growth.
But Usama didn’t stop there. His hunger for innovation and deeper impact led him to establish and co-found ventures that would later become benchmarks in their industries.
Entrepreneurial Ventures
✅ Founder of Morph
Morph is Usama’s revolutionary 3D product visualization service, created to enhance online shopping and product branding experiences. With Morph, businesses can now showcase products in rich, interactive 3D formats, significantly improving customer engagement and purchase confidence.
✅ Founder of Bazaarik.online
Bazaarik.online is Usama’s ecommerce venture that empowers businesses to go digital without heavy investments. With a user-friendly interface and integrated marketing support, it’s rapidly becoming a go-to platform for small and medium businesses looking to scale online.
✅ Founder of SOCSI Labs
Perhaps one of his most pioneering achievements is SOCSI Labs—Pakistan’s only cosmetic laboratory founded by certified cosmetic chemists. This lab not only brings science and innovation to the cosmetics industry but also sets new quality and formulation standards in the country. Usama’s contribution here is not just as a founder but as a disruptor of a traditionally import-heavy market.
Creative Ventures & Media Presence
Usama also launched 90 Second Spark, a business reality show aimed at promoting entrepreneurship and innovation. This platform gives emerging founders a space to pitch their ideas, receive mentorship, and gain exposure—another bold move demonstrating Usama’s commitment to empowering others.
Furthermore, his strategic branding contributions to projects like Bahria Agro Farms reflect his deep understanding of market positioning and audience targeting.
Key Achievements at a Glance
- ✅ Founder of SOCSI Labs – Pakistan’s only cosmetic lab run by certified chemists.
- ✅ Youngest Entrepreneur in the Cosmetic Industry – Breaking industry norms with innovation.
- ✅ Founder of Morph – 3D product visualization that enhances eCommerce experience.
- ✅ Founder of Bazaarik.online – An ecommerce platform tailored for local business success.
- ✅ Launched 90 Second Spark – A business reality show fueling youth entrepreneurship.
- ✅ Brand Strategist for Bahria Agro Farms – Contributing to high-end real estate branding.
Personal Branding & Phygital Expertise
What sets Usama Chopra apart is his personal brand—built through consistent value sharing, mentorship, and thought leadership in phygital marketing. As a Phygital Marketing Consultant, Usama teaches brands to create seamless customer journeys across both physical and digital touchpoints. This unique hybrid model is becoming the future of marketing, and Usama is at its forefront in Pakistan.
His ability to blend storytelling with strategy, offline with online, and business with emotion has made him a go-to consultant for brands looking to evolve.
Future Vision
Usama plans to expand his ventures and further promote digital inclusion across Pakistan. Through SOCSI Labs, he aims to encourage local cosmetic manufacturing. With Bazaarik.online, he envisions building a digital economy driven by local talent and businesses. And with 90 Second Spark, he is grooming the next generation of bold, creative entrepreneurs.
Conclusion
Usama Chopra isn’t just building businesses—he’s building a movement of innovation, digital transformation, and entrepreneurial empowerment. His role as a Phygital Marketing Consultant, founder, and visionary leader positions him as one of the most impactful young entrepreneurs in Pakistan today.
Whether you’re a startup founder, brand strategist, or simply looking for inspiration, Usama Chopra’s journey offers valuable lessons in resilience, creativity, and the power of thinking beyond boundaries.